SugarCRM vs. Salesforce: 2024 Comparison Guide

Salesforce is undoubtedly one of the key players in the customer relationship management (CRM) industry. However, while several CRM software companies are comparable in size (and price), that does not necessarily imply they are the cream of the crop. Various CRM software companies tailor their CRM solution for SMBs, and mid-market companies — SugarCRM, in particular — are making MASSIVE strides to provide alternatives for those looking to find the right CRM for them. But when it comes down to a matchup of Sugar CRM vs. Salesforce, which solution will help your organization grow the most?

Check out our definitive comparison guide to get all the details! And read on for a high-level overview of what your CRM options are between Sugar CRM vs. Salesforce.

Pricing Options

Salesforce offers a variety of pricing plans to fit the needs of businesses of all sizes. However, their most popular Enterprise Edition plan can be pretty expensive for small businesses.

The cheaper Salesforce plans are affordable, yet many of the necessary features that make Salesforce great are locked behind a paywall. BrainSell recommends that if you need sales force automation, it would be best to get a complete CRM.

Sugar Sell offers more affordable pricing options, making its CRM software accessible for any small business.

Salesforce CRM vs. Sugar Sell: Key Features & Differences

Sugar Sell and Salesforce offer an array of different CRM features. However, they each have their strengths and weaknesses. Let’s take a look at some of the critical features of each CRM:

Lead Management

Both platforms offer excellent lead management features. However, Salesforce’s Pardot marketing automation tool is only available on their more expensive plans. Sugar Sell’s marketing automation tool, Sugar Market, is available with varying restrictions depending on your plan.

Contact Management

Both platforms offer excellent contact management features. However, Sugar Sell offers more in-depth features, such as tracking email and social media interactions.

Opportunity Management

Salesforce’s opportunity management features are robust and offer a variety of features for sales teams. However, their quoting feature is only available on their more expensive plans. Sugar Sell offers quoting as a standard feature on all of their programs.

Customer Service & Support

Salesforce’s service & support features are some of the best in the business. They offer various customer service tools, including a knowledge base, community forums, and online training courses.

Sugar Sell’s customer service & support features are also excellent. They offer 24/7 live chat support and a robust knowledge base.

Reporting & Analytics

Salesforce’s reporting and analytics features are more robust than Sugar Sell’s. However, Sugar Sell’s reports are more customizable and easier to use.

Mobile CRM

Both platforms offer great mobile CRM features. However, Sugar Sell’s mobile app is more user-friendly and easier to use.

Customer Relationship Management is a Serious Business. What’s the Verdict?

There is no one-size-fits-all when it comes to CRM software. The best CRM for your business depends on a variety of factors, like your budget, your business size, and specific needs.

Connect with one of BrainSell’s growth enablement experts to discuss your specific needs and gain complete visibility into your possible CRM solutions. For a more in-depth comparison of Sugar Sell vs. Salesforce, download our comparison guide here!