Computer telephony integration (CTI) is any technology which allows computers to interact with telephone systems. This allows users to perform all call-related tasks, usually handled through a PBX or key system telephone, directly from their desktop. In this episode of “What the Heck is…?” BrainSell’s Customer Success Manager, Ali Lipman explains how CTI can increase productivity within companies and boost overall sales.

So, what are you waiting for? Watch the video below!

Ready to learn more about CTI and the business benefits you can expect from CRM-friendly cloud telephony? Register for our March 19th webinar with ActivePBX.