As a company evaluating and looking to implement new technology within their organization, why work with a value-added reseller (VAR) as opposed to directly with the software vendor? Jim Ward, CEO at BrainSell answers this question in our latest episode of What the Heck is…!

Watch the video below.

To learn more about the benefits a value-added reseller can bring to your business, check out this blog post: Why Buy Software from a VAR Partner vs. the Vendor?

To watch other episodes in our What the Heck is… video series, view the playlist.

Is there a business challenge that you’ve been struggling with or do you have an idea for a future What the Heck is… video? We’d love to hear from you! Leave your suggestion in the comment section.