Drift Integration for Sugar Sell

Based on the Drift platform’s playbook, the integration can automatically pull name and contact information and then create the lead record within Sugar Sell. Along with that, the integration will also include the entire chat history with the prospect. This provides additional insight into past engagement, so future conversations are relevant, contextual, and compelling.

Having accurate data continuously synced between Drift and Sugar Sell leads to a better understanding of buyer expectations, as well as a clear understanding of their path to purchase. This positions reps to offer consistently genuine and personalized customer experiences with the right messaging based on past webchat conversations.