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Jim Ward

How Revenue Intelligence and AI Are Changing the Sales Game

September 24, 2024 | 9:00 am
Episode 41

In this episode, we sit down with Paul Black, SVP of Sales Intelligence Products at SugarCRM and Co-Founder of sales-i, to explore how revenue intelligence transforms how companies drive growth. Paul shares insights into how SugarCRM’s recent acquisition of sales-i has positioned them as a key player in helping businesses scale. We delve into the challenges sales teams face today, like elongated sales cycles and indecision, and how tools like revenue intelligence and AI-guided selling are changing the game. 

Key Topics: 

  • What is Revenue Intelligence? Paul explains the concept of revenue intelligence and how it helps companies navigate longer sales lifecycles and make data-driven decisions. 
  • Overcoming Sales Challenges: The gang dives into the practical challenges businesses face when implementing tools like sales-i, including the importance of data quality. Paul offers tips on overcoming these obstacles to maximize growth. 
  • The Role of AI in Sales: Discover how AI-guided selling enhances sales processes, helping teams become more efficient and effective in their engagements. 
  • Who Benefits from Revenue Intelligence? The group discusses which types of clients are the best fit for sales-i and how different industries can leverage these tools to scale their operations. 

RELATED LINKS 

  • Learn more about BrainSell’s data and AI methodology here! 
  • Check out these YouTube videos detailing BrainSell’s consulting work. 

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