Rethinking Nonprofit Customer Service

The healthcare industry is notoriously regulated and complex.

Working to combat the complexities and help those who need assistance the most, the nonprofit organization Harbor Path helps uninsured patients get the medications they need.

As the company grew, Harbor Path faced two problems. First, donors began to expect a more comprehensive understanding of Harbor Path’s reach and audience. Secondly, Harbor Path’s previous system wasn’t designed to scale with the company’s rapid growth. Without analytics, the Harbor Path team could neither identify key trends in the customer journey nor pinpoint areas of improvement.

Check out this case study to learn how Harbor Path gained access to their data to strengthen relationships with prescription donors and reinforce Harbor Path’s value to uninsured and under-insured patients — with the help of Zendesk and BrainSell!