Announcing Our New Webinar Series: Just the Facts on Business Software

“77% of buyers agree that purchases have become very complex and difficult.”

I recently read a blog post and correlating ebook from Gartner about the complexity of today’s B2B buying journey. The premise of the article was that the “traditional role of linear deal progression, with a handoff from marketing to sales, won’t work for the complex modern B2B buying.”

According to Gartner, because of the onslaught of information available online, in today’s buying journey, sales reps must serve as information connectors – curators or brokers of information – rather than individual experts. We’ve always considered ourselves an unbiased resource for today’s B2B buyer, but the concept of being an information connector really resonated with me and my colleagues here at BrainSell.

So, in an effort to be an information connector and help you wade through the seemingly endless amount of info that is out there around software and business process, we’re launching our monthly “Just the Facts” webinar series. This series is designed to strip away all the marketing and sales jargon around different software platforms and add-ons and provide you with just the facts on features, functionality, integration and pricing.

Join us for the first two webinars in this series:

• Just the Facts: Salesforce vs. SugarCRM on November 15th at 2 pm ET/11 am PT. Register here>>
• Just the Facts: HubSpot vs. Act-On on December 5th at 2 pm ET/11 am PT. Register here>>

We understand Q4 can be a busy time for most companies so, if you’re interested in these topics but unable to attend the live event, sign up anyway and we’ll send you the recording.

Additionally, if you’re in the process of exploring a new business software investment, reach out. We’ve been around for almost 25 years and help companies of all sizes every day make the right software decision for their business. Let us be your information connector!