The phrase customer success is becoming an increasingly popular buzz word – especially in B2B.  However, according to Forrester, only 37% of organizations have a dedicated budget for customer experience improvement initiatives.

So, what is customer success and why should more companies be making it a strategic priority in order to reduce churn and increase revenue? Watch this video for the answer.

Here is a link to the book mentioned in the video: Customer Success by Nick Mehta, Dan Steinman and Lincoln Murphy

Further reading:

• Customer Success: 3 Ways to Up Your Game and Generate More Revenue
• The Key to Customer Success? Metrics