Without a doubt, Salesforce is a major player in the CRM market. Some could even say that they are the “Goliath” in the group.

But while there are several CRM publishers of similar size (and value), that doesn’t necessarily mean that they are the cream of the crop.

A variety of CRM publishers tailored for SMB and mid-market companies — Sugar Sell, in particular — are acting as “Davids” in the sector and making MASSIVE strides to provide alternatives for those looking to find the right CRM for them. But when you start looking deeper into the features, you start to hear and see a lot of the same things. In the end, there can be a lot of overlap between the two options. So, can it truly be considered a “David vs. Goliath” matchup?

Don’t believe us? Check out our definitive comparison guide to get all the details! You can find your own copy here, or you can click on the image below.

So, how’s your CRM hunt coming along? If you still need more info, check out our other Definitive Comparison Guides or connect with us to get a professional opinion!